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Carmen Wolf - Founder of Potion Handmade All-Natural Skincare

Potion Handmade is a woman-owned and run, next-level clean & green beauty business based in the Los Feliz neighborhood of Los Angeles, CA.

We artisanally craft our highly efficacious and all-natural topical Potions for face and body in micro batches. Attention to detail is paramount for Potion Handmade. We are meticulous about ensuring love and care is poured into every detail - from our research and development process (tested and perfected only on humans, never animals), recipe conception, right up to product formulation and packaging. No corners are cut. We spend countless hours determining which ingredients to use, how they will interact with skin/if they’ll fulfill our goals, and where to find them.

Sustainability, environmental preservation, and ethical labor practices are primary concerns. To that end, we source top quality, fresh raw materials from vendors located as close to us as possible, with a few exceptions such as argan oil, Nilotica shea, and rose hip seed oil to name a few that are not produced in the U.S but are highly valued for intensely healing and restorative properties. We are often asked if our products are organic. While we wish that all components could be grown organically, that isn’t always possible. But, know that stewardship of this precious planet and fair treatment of our fellow human beings are always at the top of our minds; we purchase organic whenever the right opportunity arises and we seek out co-op businesses that uplift workers.

Potion Founder and President, Carmen Wolf, began with a passion for and design with California native plants and edible gardening, a devotion to natural and healthy living and environmental protection. Toss in her training in makeup artistry and you have the perfect foundation for Potion Handmade. Its inception was inevitable, since the safe and effective skincare Carmen sought for so many years had continually eluded her. She eventually decided to research blending essential oils and common kitchen pantry items to create various topical potions with simple, botanical and natural ingredients for herself, husband, son, and friends to use. To her delight, her original concoctions were far more effective than store-bought products, which often have questionable contents, and didn’t adequately address chronic issues she experienced like dry, flaky skin and occasional acne. In 2016, Carmen decided to form a small business to bring her Potions to the public. 

Potion Handmade's mission is to provide our customers the same high quality, no-fuss, sophisticated, eco beauty goods we use on ourselves. Because our ingredients are all-natural, they don't last forever. And we believe that is a good thing. We eschew toxic, synthetic, chemical preservatives. For longer use, keep Potions out of direct sunlight and in a cool, dry place. Access them with clean, dry fingers or a clean, dry cosmetic spatula to avoid contamination. Always shake liquid Potions well before use.

Each Potion is labeled with a batch #, made-on, and use-by dates because we believe in transparency. Pay attention to this information so you can get the most out of your products while they are at peak freshness. They are similar to delicious, clean foods and fresh produce that are meant to be consumed in a reasonable timeframe. We put healthy stuff into our bodies, so why not put in ONTO our bodies?! It just makes sense. It's why our motto is: "Love Yourself!"

We do not offer returns or exchanges. All sales are final. Please choose carefully. And, please feel free to contact us with any questions or comments.


Potion products are for external use only. Keep out of eyes. Shake liquid Potions well before each use. Our contents have not been evaluated by the Food and Drug Administration. Potion does not claim to diagnose, treat, cure, or prevent any ailment or condition. Certain products may create slick surfaces. We are not liable for any accidents that may occur as a result. Use at your own risk. We suggest cleaning bathroom surfaces after applying products in the bath.